Product Leadership · AI Strategy

I help high-growth companies build better products with AI.

Fractional Product Leadership, AI acceleration workshops, and hands-on advisory — for founders and senior leaders who want to move faster and build smarter.

Andy Carroll

What I Do

Senior product and AI expertise, applied where you need it most.

Fractional Product Leadership & Advisory

Senior product leadership, on demand. I work with high-growth companies as an embedded fractional CPO or strategic advisor — helping you build the right things, the right way, faster.

AI Acceleration Workshops

Hands-on programmes that equip cross-functional product teams with practical AI skills — not theory. Teams leave with real tools, real workflows, and a clear picture of how AI changes how they build.

Writing & Thinking

I write about the confluence of AI and product — what it means for how teams build, how leaders lead, and how businesses grow. Published on Substack, read by product leaders and founders.

What People Say

Andy mentored me during my first Product role, while I was completing my MBA. He combines deep Product knowledge and experience with a calm, thoughtful style, and things that really hadn't made 'sense' before suddenly did. In short, JUMP at the opportunity to have him coach you!

Michael Freyer

Head of Product, Dojo

Andy introduced me to the world of Product Management when we worked closely together to support a group of high-growth startups to fundraise successfully. I was consistently impressed with his passion for - and encyclopaedic knowledge of - building high impact digital products, services and teams. He's a calm and effective operator, and an excellent teacher, who I strongly endorse and recommend to others.

Antony Wigglesworth

Founder-CEO, Startup Investor, NED & Advisor

Andy is a product and business strategy guru, and one of the most intelligent and thoughtful people I have ever worked with. In critical, high-stakes, high-pressure deliverables - including a fundraising and 5-year strategy project - Andy was amazing throughout; getting stuck in with the heavy-lifting, able to manage all stakeholder relationships and nurture a loyal and talented team. If you're looking for senior Product talent, Andy is one of the best in the business.

Melissa Stringer

Global Product Director, Money 20/20

Let's connect

If you're working on something interesting and think there's a fit, find me on LinkedIn.